One of the most mis/underutilized assets technology and services companies have are their technical resources. Yes, they are generally very busy and stretched very thin but have a unique intrinsic value; because they don't carry the same perceptions that most sales people do, the technical resources are generally viewed by your customers as an "honest broker". When your customer is more comfortable with the team, they are more likely to buy from them.
With the right knowledge, communication skills and understanding of the sales process, many technical resources can help your customers feel more comfortable with your company and the decisions they make buying your products. We can assess your team for the characteristics needed and develop a program to meet your needs.