Businesses and consumers have many choices when purchasing new technology today. The fact is, even though your products are somehow unique, there are many competitive products that can do similar things. Businesses and consumers either buy the lowest priced product or the one that provides the most perceived value. Because of that, the question becomes: "How do we differentiate our products and services?" In depth product training for your sales, sales support and marketing organizations is critical to the success of a new product launch.